Tips to Boost Sales on Trendyol (2026)

Why Selling on Trendyol Isn't as Easy as Everyone Thinks

Trendyol, Turkey's largest e-commerce platform, hosts millions of active sellers as of 2026. So is it really possible to stand out in such a crowded marketplace? I think it is, but not through the methods most sellers imagine.

Let's be honest here: there's a massive gap between opening a store on Trendyol and actually succeeding on Trendyol. Listing a product takes a few minutes. Getting that product in front of customers, getting clicks, and making sales? That's an entirely different story.

From what we see in practice, the vast majority of new sellers end up disappointed within the first three months. The reason is simple: they just upload products and wait, without understanding how the platform's algorithm actually works.

How Does the Trendyol Algorithm Work?

Trying to boost sales without grasping the platform's ranking logic is like sailing without a compass. Trendyol's algorithm looks at several core factors, and they don't all carry equal weight.

Seller Performance Score

This score reflects your store's overall health. Shipping times, cancellation rates, customer complaints... all of it feeds into this metric. When your score drops, your products sink in search results. Simple logic, but most Trendyol sellers underestimate it.

Conversion Rate

What percentage of visitors to your product page actually buy? If this rate is low, the algorithm shows your product less frequently. Makes sense when you think about it – why would the platform promote a product that doesn't convert?

Here's another thing: price competition matters, but being the cheapest isn't always the best strategy. Why am I saying this? Because rock-bottom prices create quality doubts in customers' minds. Positioning yourself in the mid-to-upper segment sometimes delivers better results.

What Nobody Tells You About Product Images

Everyone says take quality photos. True, but incomplete.

The real issue is consistency. Are all the products in your store speaking the same visual language? Are the backgrounds harmonious? Is the lighting similar? Look at successful stores on Trendyol – they all have a visual identity. This detail builds brand perception.

Practical Tips for Visual Optimization

Let me give you some concrete suggestions: First, show the product centered on a white background in your main image. Second, add at least 5-6 alternative images. Third, include a size comparison in one image – like a pen or phone next to the product for scale. Finally, add lifestyle images; photos showing the product in use seriously boost conversion rates.

Everything we've written about how product photography affects sales applies here too. But let me add something Trendyol-specific: alternative images matter just as much as the main image. Customers want to see the product from every angle. Detail shots, size comparisons, usage scenarios...

Pricing Strategies on Trendyol

I'm going to say something controversial here: constant discounts kill your brand value.

Yes, joining campaigns increases visibility. But a product that's always 50% off becomes worthless in the customer's eyes. This is where psychological pricing comes in:

• Use 97 TL instead of 99.90 TL – it looks different
• Include shipping in the price, customers hate surprises
• Create bundle deals – it increases average cart value
• Do seasonal pricing, but plan it ahead

Here's what we observe with the brands we consult for: sellers who enter price wars make sales short-term but lose money long-term. As margins erode, there's no budget left for advertising. Without ads, visibility drops. A vicious cycle.

Are Customer Reviews Really That Important?

Yes, even more than you think.

When you're browsing products on Trendyol, what's the first thing you look at? Star rating and number of reviews. This is social proof in action. People make decisions based on what others think.

But be careful: buying fake reviews is both unethical and detectable – the platform catches it and you get penalized. Instead, try this: send a polite message to customers after their purchase. Satisfied people usually don't think to leave reviews, but a gentle reminder works wonders.

Dealing with Negative Reviews

Respond professionally to every negative review. Don't get defensive. Focus on solving the customer's problem. Potential buyers read these responses and form opinions about how your store handles customer relations.

Is Advertising Mandatory?

Organic growth is possible but slow. Trendyol's internal ads (especially keyword-targeted ones) give you initial momentum.

A word of caution here: don't spend your ad budget randomly. First, identify which of your products have high conversion rates. Then advertise those. Advertising a low-conversion product is just throwing money away.

The fundamentals of digital advertising apply across all platforms. Trendyol ads work on similar logic: right targeting, right budget, continuous optimization.

What Should You Track as a Trendyol Seller?

Boosting sales without reading data is impossible. Regularly review the reports in your seller panel:

• Click-through rate – Your product is shown but not clicked? You have a title or image problem
• Add-to-cart rate – It's clicked but not added to cart? You have a price or description problem
• Purchase rate – Added to cart but not purchased? Could be shipping cost or payment options

Track this data daily, not weekly. Especially during campaign periods, you might need to intervene immediately.

A Final Note: Patience and Consistency

Get-rich-overnight stories on Trendyol are mostly exaggerated. Real success comes from months of consistent work. Product optimization, customer service, inventory management, pricing... everything needs to go right simultaneously.

The ability to create attention-grabbing content is also crucial. Because competition increases every day, and being ordinary just doesn't cut it anymore.

So what will you do to increase your Trendyol sales in 2026? Instead of trying to implement all of the above at once, first identify your weakest area. Start there. Fix one thing, then move to the next. In e-commerce, systematic improvement always beats wholesale changes.