Give Your Brand a Powerful Identity

Corporate identity is a comprehensive system that encompasses all visual and communicational elements of a brand. It includes logo, color palette, typography, visual language and communication tone. A consistent corporate identity increases brand awareness and creates a professional image.

The logo design process typically takes 7-14 days. The process consists of brief meeting, research, concept development, presentation and revision stages. This timeline may vary depending on project scope and number of revisions.

A comprehensive corporate identity package consists of logo design, color palette, typography selection, business cards, letterhead, envelope design, social media templates and brand guidelines. Packaging and vehicle wrap designs can be added as needed.

Brand guidelines are a reference document that records all usage rules of corporate identity. It includes logo usage, color codes, typography, spacing rules and incorrect usage examples. It is necessary to ensure consistent brand appearance across different channels.

A good logo should be simple, memorable, timeless and versatile. It should be readable at different sizes, effective in both black-and-white and color versions. It should reflect the brand's values and personality while being distinctive from competitors.

Logos are examined in three main categories: Logotype (text-based, e.g., Google), Logomark (symbol-based, e.g., Apple) and Combined logo (text + symbol, e.g., Adidas). The most suitable type is determined according to brand strategy and usage areas.

Logo files are delivered in AI, EPS, PDF, SVG vector formats and PNG, JPG pixel formats. Additionally, versions optimized for social media, favicon and different backgrounds are included in the package.

Rebranding is the process of updating or completely redesigning an existing brand identity. It is preferred in cases of company growth, target audience change or modernization needs. It gives a contemporary look while preserving existing brand value.

A comprehensive corporate identity project takes an average of 3-6 weeks. This duration includes logo design, brand guidelines preparation and all application designs. The timeline may vary depending on project scope.

We hold a detailed brief meeting at the start of the project. Throughout the process, we get your approval at each stage and share regular updates. You can communicate via email, phone or video call.